Looking for a digital marketing side hustle where you can put your skills to use and make some extra money?
We’ve got you covered!
Depending on your experience and expertise, you may be able to take on multiple opportunities as digital marketing is a growing field with a lot of demand.
Let’s take a look at some potential digital marketing side hustles you could consider.
Digital Marketing Side Hustle: Lots of Ways to Make Money!
Social Media Manager
One of the most popular digital marketing side hustles is being a social media manager.
Because almost every business realizes they need to be active on social media in order to reach and connect with their customers.
It seems easy enough to stay active on these accounts, but by the time you add in all the various social channels out there (Facebook, Twitter, etc.), in addition to all the work already being done in-house, it can become quite overwhelming to juggle it all!
That’s where you come in.
As their social media manager, you can ensure that their pages are active and full of fresh content that increases their following and keeps customers happy. You can keep tabs on any reviews that come in or messages customers send.
Other things social media managers do:
- Engage with followers
- Share relevant content
- Create fun graphics, memes, or GIFs
- Plan content via an editorial calendar
- Monitor analytics
Even just putting in 5-10 hours a week or month with a client can make all the difference.
And if you need help with pricing out your services, this post recommends anywhere from $15+, depending on your experience.
If writing is more in your wheelhouse, then you could offer up freelance writing services as your digital marketing side hustle.
Some freelance writers prefer doing their own cold outreach to local businesses while others prefer browsing online job boards for open positions.
Whichever route you take, you’ll want to make sure that you have a portfolio or some samples of your work to share with potential clients so that they can get a feel for your writing style.
I personally recommend having a website or blog you can link back to. It kind of acts as your living resume in a sense.
For those of you that really don’t want to mess around with all that and would rather just submit proposals via a job board, then you’ll want to sign up for Fiverr, Upwork, Guru, Freelancer, and PeoplePerHour as starters.
And if you REALLY need to make a quick buck, you could always sign up for TextBroker, but the rates are quite low there and might not be worth your time.
Do you enjoy keeping up with Google updates and working around algorithms to help get a site ranked in search results?
Then your SEO skills could start making you money!
A lot of businesses, especially small ones, really need help with optimizing their sites so that they can easily be found by potential customers.
As an SEO expert, your job is to find and implement keywords that are relevant to your client, make sure their site is set up for success (quick speeds, responsive, any relevant coding is SEO-optimized), and to network to hopefully increase backlinks to your client’s site.
It can be a meticulous job that requires a lot of patience and tweaking over time, but it can make a significant impact on the client’s bottomline when done correctly.
I can’t forget about all the talented designers out there!
If you thought that a digital marketing side hustle requires you to be a good writer, then think again.
Even those with a visual eye can make good money in this field.
As part of a client’s digital marketing efforts, they may hire a graphic designer to:
- Create ads (like display)
- Make infographics
- Develop Pinterest-friendly images and templates
- Create landing page designs and mockups
- Design emails
- Make print materials (brochures, mailers, etc.)
Photographer or Videographer
Do you know what a lot of clients are lacking these days?
Quality images and videos that are unique to their brand.
Being a photographer or videographer is a great digital marketing side hustle because the options are endless for how and where the content can be utilized.
For example, we mentioned a lot of brands wanting to stay active on social media. Well, what do you see is normally getting engaged with on these channels the most?
That’s right — photos and (especially) videos.
Here’s just a starter list of all the places a client could benefit from your services:
- Social media (YouTube, TikTok, Facebook, Snapchat, etc.)
- Print materials
- Connected TV ads
- Digital ads
Given the vast array of work you could be doing, make sure you take some time to think about your hourly or flat rates for each. Time adds up quick when you have a lot of footage to edit!
Managing a client’s email newsletter can be a big undertaking, especially if they’re pushing out daily or weekly emails.
As an email marketer, your job is to create attention-grabbing headlines and clickable content that converts customers through the funnel.
You’ll also be responsible for diving into the analytics and creating separate funnels for your lists.
For instance, you may send customers who have made a purchase into one funnel and customers who haven’t made a purchase into another.
Each group requires specific messaging and nurturing.
You’ll also make recommendations to the client about what content should be shared via email and how often.
Depending on what system your client uses, you may need to have experience with Constant Contact, Drip, ConvertKit, AWeber, MailChimp, or one of the many others out there.
There’s nothing worse than going to a webpage that looks outdated and is extremely clunky to navigate.
In today’s world, even just a second too long of load time could be the difference in a client making money or not, so having a quality website is critical.
And that’s where your web developer expertise comes in.
It’s your job to make sure the site is loading quickly, users can easily navigate through it, and everything is staying updated and running.
Having a good website is crucial for converting customers from social media, emails, ads, and every other marketing tactic that’s happening.
If you have experience building and managing websites, then definitely consider making this your digital marketing side hustle!
Do you like crunching data and researching and building target audiences?
Then you could be an advertising manager!
Paid social advertising is one of the most popular fields right now, so it helps to know how sites like Facebook, Pinterest, Twitter, Snapchat, TikTok, Reddit, and LinkedIn allow users to run ads. (Each one is different and some allow you to upload lists whereas others are limited to certain demographic information.)
Google PPC ads are also very popular and can require a lot of tweaking in order to run efficiently. For example, you’ll need to understand what keywords to target, as well as how to add the appropriate extensions and optimize the copy so that the ads don’t underperform.
I’ve done my fair share of managing ads and I can tell you these things are true:
- It takes some trial-and-error
- You’re constantly optimizing to make the ads better
- Having awareness to know when ad exhaustion has happened is important
- You need to understand your target audience and buyer persona like the back of your hand
You may also be tasked with testing out new platforms, staying on top of any changes in the space (like iOS 14, which changed the way a lot of social channels delivered ads), and making recommendations on when/where to run the ads.
I’ve spent a lot of time in the influencer marketing space and while I know the market seems to be heavily saturated, I can tell you that brands still see a lot of value with it.
If you have a large following on any social channel, but especially Instagram or TikTok right now, then you could take on sponsorships as your digital marketing side hustle.
Now, before you jump in and start taking on a ton of sponsored opportunities, make sure you consider the following:
- Would I share this brand even if I wasn’t getting paid?
- Am I just taking this sponsorship for the money?
- Is it relevant to my audience?
- Does the brand stand for what I stand for?
- Will my audience see this as genuine and authentic?
- Do I have the time to create quality content for the brand?
I’ve seen way too many influencers ruin their reputation by taking every sponsorship in sight, so it’s really important that you only work with brands that you truly support and believe in. Also, think about your audience and what value the sponsorship brings to them.
A truly successful influencer marketing campaign benefits every party involved!
I have a few other posts specifically for influencers, so be sure to check those out here:
- How Much Should You Charge as an Influencer? An Expert Weighs In!
- How to Craft an Influencer Email Pitch: 7 Tips (+Template)
Do you have an idea of what digital marketing side hustle you want to try now? Are you wondering what your next steps are?
I have an entire library of posts for you to check out to help you along the way! Here are just a few recommendations to start with: