If you’re reading this post, odds are you’ve come across at least one or two bloggers who have quit their jobs because they started making more money from their blog.
Those posts make you think, “If they can do it, why can’t I?!”
And while that may be true at some point, the truth is that blogging is tough and success doesn’t come easily.
So, how do you know if blogging as a side hustle is worth your time?
I’m sharing some things I’ve learned since I started my first blog in 2014 so that you can decide for yourself.
Blogging as a Side Hustle: The Good
1. You Can Write About Practically Anything
I think one of the reasons blogging has become such a popular side hustle is because practically anyone can do it.
We all have experiences and skills we can offer, and the internet has made it extremely easy to set up a domain in a matter of minutes.
You don’t need a plethora of content to get started either.
I know some bloggers say you should wait until you have at least “X” number of posts, but the truth is you can dive right in and start publishing right away.
Pro Tip: Before you launch your blog, make sure you have a niche chosen. This will prevent you from struggling to get consistent traffic in the future.
2. You’ll Build a Lot of Skills
Blogging gave me the opportunity to change career paths. (True story!)
When I started my first blog as a side hustle, I was working in the mental health field and really wanted to get back into social media and marketing.
By running my blog, I learned the following skills:
- Basic HTML and CSS
- Social media marketing
- Email marketing
- Paid advertising
- Analyzing organic and paid traffic data
- The list goes on and on!
I could’ve never imagined I would learn all these skills from one side hustle, but I did and it truly changed my life for the better.
3. The Community is Amazing
Networking with other bloggers and joining the communities where they hang out is one of my favorite things.
I’ve met some amazing people from all over the country that I probably never would have interacted with otherwise!
And the even cooler thing is these people continue to teach me new things every day.
You truly feel like you’re all in this journey together, which is extremely appreciated because blogging can feel a bit lonesome at times.
4. The Income Streams are Diverse
One of the great things about blogging as a side hustle is you have control over how you want to earn your money (once you get to that point).
Here’s a list of some of the most popular ways you can generate income:
- Affiliate marketing
- Sponsored posts
Most of these approaches help bloggers earn passive income (you make money without having to do any further work for it), which is the ultimate dream for most people who get into this side hustle.
Blogging as a Side Hustle The Bad
1. It Takes a Lot of Work Upfront
Listen… you aren’t going to start a blog and start generating income tomorrow (or most likely the next month, or the next month after that).
You’ll need to generate a library of content so that the search engines start seeing you as a legitimate site.
Depending on how quickly you write and push out content, this usually takes at least 3-6 months, but can greatly vary based on your commitment level.
This is where I see a lot of bloggers get stuck. They’ll quickly realize the amount of work that goes into making their blog a success and life will get in the way.
Again, this is not a get rich quick scheme.
If you want to see profit from blogging as a side hustle, you’re going to have to put in the time and effort first.
2. You Have to Consistently Market Your Content
Pinterest, Facebook, Twitter, and LinkedIn are your new best friends.
If you’re interested in blogging as a side hustle, then go ahead and add social media marketing to the list of skills you’ll want to master.
Every time I publish a new post, I’m creating a specific graphic to share on Pinterest, and then I’m also sharing the post on the other social media channels I’m active on.
Sure, you can let SEO carry you, but not having a social media presence in a world where social media is where most people spend their free time is a bad idea.
Besides, your readers are going to want to follow you there so that they can keep up with your content and conveniently interact with it!
3. There’s Always Something to Learn
Just when you think you have everything figured out, something will change.
For example, WordPress will choose to change their interface, the Facebook algorithm will change, Google will stop giving your posts preferred rankings, etc.
Additionally, you’re going to be tempted to spend a lot of money on various courses that claim they’ll help you increase your income and traffic.
While it may not hurt to take one or two of those courses, don’t go overboard with it!
There’s tons of free content on YouTube that you can follow to gain the skills you need to start generating income.
4. You’re Going to Feel Defeated at Some Point
A lot of bloggers find themselves discouraged at some point during their journey.
It could be that traffic starts tanking for no reason, or growth isn’t happening as fast as you’d like.
You may feel like you’re doing everything you can to make your blog a success and you’re not seeing any results from your hard work.
All of these things can really start wearing on you — it’s no wonder so many people quit blogging for this very reason!
If you want to be a long-hauler, you’re going to have to find the grit to keep pushing forward.
Blogging as a side hustle isn’t for everyone, and that’s ok!
There are plenty of other side hustle business ideas you can look into if you’ve discovered this one isn’t the right fit.
And if you have decided you want to give blogging a chance, then I want to share my (shortened) story with you really quick:
I began my first blog in 2014. It was 11 months before I saw more than 100 pageviews (if that) a day.
I had written around 75 posts by that time, worked on building an email list, and had actively shared my content on social media in hopes that one day it would take off.
Eventually, it all clicked and I went from a couple thousand pageviews a month to over 100,000.
The journey was tough and I went through some serious periods of writer’s block.
I ended up adding a few ads to my site and creating a productivity course to generate some passive income as I began a new career in the middle of all of this and knew I wouldn’t have enough time to dedicate to the blog.
Fast forward to October 2019, I was approached to sell my blog and leaped at the opportunity.
It was such a surreal experience full of ups and downs, but I wouldn’t have it any other way.
After taking some time off, I started Side Hustle Brigade because blogging is something I’ve always enjoyed.
I know the work it takes and the journey isn’t going to be easy, but this is one side hustle I’m truly passionate about.
So to answer my own question, “Is blogging as a side hustle worth your time?”
My answer would be yes.
What’s your answer?